WHAT IS A MeID?

A MeID is the user's individual profile, which contains key body data and basic identification (first and last name, email address, etc.).

There are 2 methods to create a MeID profile:

Size-Matching Station - The revolutionary 3D body scanner that collects over 200,000 body dimensional data points in 10 seconds.
MeID Sizing Application - 4 Simple measurements, 1 amazing fit.

MeID SIZING ENGINE

Me-Ality's revolutionary fit solutions are built on proprietary sizing engines and MeID technology. These sizing engines apply advanced algorithms against an individual's MeID profile to determine clothing and size recommendations from a database of select products. Me-Ality fit solutions have been proven to reduce size returns by as much as 84%.

Although each sizing engine has a unique calculation formula, every engine incorporates body data from over 1 million men and women in the process. Containing over 200 billion body dimensional data points, it is the only database of its kind and is exclusive to Me-Ality.

Before product and size can be recommended, 5 layers of analytics are applied to every potential item:

BRAND
Identifying fit lines/body types targeted by a brand.
STYLE
The fit line within a brand. (e.g. slim, regular, etc.)
SKU
The fit line within a style. (e.g. skinny low rise, skinny mid-rise, etc.)
FABRIC
Fabric blends and overall stretches. (e.g. cotton, nylon, viscose, etc.)
COLOR
Rinses and finishes.